Independent insight for better digital decisions

Unbiased reviews, practical guidance and expert perspective.

↓ See how we help

What We Do

Clear, fixed-scope services designed to give you confidence before you commit - whether you’re improving an existing platform or planning what comes next.

Website & Code Reviews

A fixed-scope, one-off technical review of your website or application. We assess code quality, security, performance, maintainability and long-term resilience.

You’ll receive a clear, structured report highlighting key risks, opportunities for improvement, and practical recommendations - prioritised so you can act with confidence.

AI Optimisation & Insight Reports

An independent review of how AI can realistically support your website, content workflows or internal processes.

We focus on practical, achievable improvements rather than trends or hype, delivering a concise report that outlines opportunities, limitations and next steps tailored to your organisation.

Project Briefs & Pitch Evaluation

Support defining clear, effective project briefs and reviewing proposals from development agencies or freelancers.

We provide impartial feedback on scope, technical approach, timelines and cost - helping you understand what’s reasonable, what’s risky, and where questions should be asked before committing.

Custom Plugin Development

Design and development of bespoke plugins tailored to specific business needs for Craft CMS, Shopify and more.

All plugins are built with performance, clarity and long-term maintainability in mind, following Craft best practices and suitable for ongoing support or handover to internal teams.

Events & Sessions

Occasional talks and short sessions focused on practical digital topics — designed to inform, not overwhelm.

Optimising Your Website for AI

Talk / Workshop · Coming soon

An accessible session exploring how modern websites can be structured, written and maintained to work effectively with AI tools — from search and content discovery to internal workflows.

Register interest →

Making Better Decisions

Talk · Coming soon

A practical overview of what a good technical review should cover, common red flags to look for, and how to use independent insight to reduce risk before investing time and budget.

Register interest →

One-to-One Tuition & Team Training

Focused, practical training designed to upskill individuals and teams — grounded in real-world experience, not theory alone.

Craft CMS

Hands-on tuition covering Craft CMS fundamentals through to advanced architecture, custom modules, plugins and long-term maintenance.

Headless Web Development

Practical guidance on building and maintaining headless architectures, including API design, content modelling and long-term scalability.

Vue.js & Nuxt

One-to-one or team sessions covering Vue and Nuxt fundamentals, component design, state management and best practices for maintainable front-end code.

Training can be delivered remotely or in person, and tailored to suit specific experience levels and project goals.

Our Plugins

A small selection of publicly available plugins we’ve created.

Glide Image Transforms

Craft CMS

On-demand image manipulation and transforms.

View plugin →

Account Notify

Craft CMS

For added security, notify users when their details are updated.

View plugin →

User Log

Craft CMS

Log all user logins and their IP locations for peace of mind.

View plugin →

Start with clarity

If you want an independent perspective before investing time or budget, we’d be happy to help.

hello@wishanddell.co.uk